How is this different from a standard marketing plan?

We all know that where you start the year is not where you will end up. Most marketing plans are based on what you know on the day they’re created, and they quickly become obsolete in the ever-changing environment of day-to-day business. Worse, the plan gets stuck on a shelf and is never fully implemented.

Your M.A.P. is a living plan.

We move forward aggressively with its execution, but we don’t do this in a vacuum. Each month, on a predetermined schedule, we conduct a “M.A.P. Review” to assess the plan’s effectiveness and to align the plan with the reality of your business. We then capitalize on what is working, remove what is not and react to any new opportunities or threats that may be on the horizon.

Because we meet with you and review the plan on a monthly basis, the risk of continued spending on an ineffective tactic is minimized.